Startup Events: Can I Get A Definition, Please
I get asked daily what planning startup events means. Mostly from non-startup folks, but sometimes it comes from those within the startup community.
It’s very simple. Really.
A startup event is any event that… wait for it … a startup is looking to plan.
Okay - Mr. Mlodzik always yelled at me for defining a term by using the term… so let’s bust out Websters for a moment:
noun, often attributive \ˈstärt-ˌəp\
: a new business
Well that was less than helpful. Lets try another source - the great, dreaded “don’t ever cite this” Wikipedia. They say:
A startup company or startup or start-up (sometimes referred as innovative SME) is an entrepreneurial venture or a new business in the form of a company, apartnership [sic - silly wikipedia] or temporary organization designed to search for a repeatable and scalable business model.
Techcrunch also has a made up fact driven definition if you want to check it out.
An event is an event - you know what it is Chuck, don’t get mad at me for assuming basic vocabulary knowledge.
Startup Events are just like a charity, school, public or social events. They are just another way to categorize the type of event you're planning (Note: Startup Events are not weddings, thank GOD.)
I will define them as events that new businesses use to launch their products, assert authority on a subject matter, or cultivate a community related to their business.
Startup events seem to be unique because they almost always have highly defined audiences, goals, and likely a restrictive budget. We will dig into the reasons for planning a startup event and the types of events out there for startups in a future blog post.
Anyway - I really like working with startups to create incredible live events. We can talk about how Startup Event Solutions does a better job of it than you can yourselves later, but know that someone is in your corner.